Funding the Tortoise

We recently popped in to a conference at the Chicago Cultural Center for advice on building and developing a web presence. They mentioned NOT putting up a website in Flash, because it’s hard to maintain; we promptly didn’t convert our website to Flash. They mentioned putting up biographic information, so as to make it easier for any interested journalists to learn a little about us; we did that relatively promptly. They mentioned blogging regularly to keep the website updated and fresh and sticky; we promptly got too busy getting Resistance ready for launch to maintain our hoped-for blog-post-a-week schedule.

Also, we had to launch a Kickstarter campaign, and we were busy crunching the numbers for that and filming our project video. Now, asking for money isn’t our strong suit. But our first funding plan—the Mega Millions—fell through, and we didn’t want to go too far out of pocket on this thingy, because we’ve already spent a good amount of money getting it out there—advance copies, photo rights, etc. (Granted, it is our flagship project, the Reasonable Doubt to our Rock-A-Fella Records, the Chronic to our Death Row, so we will go way out of pocket if we have to—but we don’t want to have to. And we don't want to threaten to throw Vanilla Ice off a hotel balcony to get funding. Granted, we're not morally opposed to it, but he probably doesn't have the money.) So we’re looking for backers on Kickstarter. Check us out if you’re so inclined. The deadline’s a little tight—somewhat un-tortoise-y—but we want to be able to have as much time in post-production as possible, giving you a book that is worth your hard-earned money. So fund us! You’ll be glad you did.